Healthy eating has never been more talked about, and the ‘free-from’ trend has been dominating the consumer marketplace.
Consumers are increasingly demanding foods that are free from allergens like gluten or dairy, artificial ingredients like flavours and preservatives, and any ingredients with unfamiliar names.
The response of the food industry to this booming consumer demand is a ‘Clean Label’ movement.
Food and beverage manufacturers in every category and channel are innovating and evolving to stay ahead of these changing consumer needs by reducing the number of ingredients on labels, removing unfamiliar ingredients, and building trust with consumers.
To consumers, though, it is about more than a clean ingredient label. Join us for a webinar which looks to the future of healthy eating and the impact on the food industry.
See why cleaner labels may just be part of a solution for an expanded consumer definition of health, and why nutrition, social and environmental responsibility will be key to successfully meet long-term consumer needs for healthy food.
Contributors
Joe Borchardt, MSc
Strategy & Marketing Consultant
Joe is a strategic growth catalyst with a record of driving revenue growth and market leadership through innovative marketing initiatives. He has expertise in crafting comprehensive strategies, sales training and providing tailored insights to drive innovation and inform long-term planning.
Nathan Pratt, PhD, RD is a nutrition scientist passionate about finding ways to make science easily used and understood to improve health. During his time working with the food and beverage industry he has worked with companies globally to bridge the gap between consumer insights and nutrition science and to better leverage nutrition in their strategies and product development.
In the eighth annual edition of the KHNI Health and Nutrition Megatrends, we explore the breakthroughs in science, technology, product development, and evolving consumer behaviours that are reshaping global food systems.
Healthy eating has never been more talked about, and the ‘free-from’ trend has been dominating the consumer marketplace.
