With 20+ years in the health and wellness industry, Johan leverages his expertise in supplements, and new business development to drive growth and innovation in this dynamic and competitive sector.
He partners with R&D, marketing, and operations teams to create and execute effective market, brand, and channel strategies that enhance our portfolio and differentiate us from the competition.
Johan also builds and maintains strong relationships with key stakeholders and decision-makers across Europe, ensuring customer satisfaction and loyalty.
The KHNI sponsored a sold out ‘Lunch and Learn’ session at Vitafoods Europe, held in Barcelona on 21st May 2025. Key experts from the industry discussed the journey of bringing nutraceuticals from niche positionings to the mass market. The opening keynote was impactfully delivered by Teddy Levenfiche, Co-Founder of the UK’s fastest growing energy drink,…
