Angelia Teo

Angelia is a leading futurist and strategist in APAC. She is a storyteller with a speciality in creative “connecting the dots” for Asia. An expert in the Asian consumer, her work spans industries –from FMCG, lifestyle to design-led fashion, beauty, consumer appliances – to introduce disruptive thinking to innovation pipelines. Her client work spans Tik Tok, Shiseido, P&G, and L’Oreal to Pandora, DFS/ LVMH, Li & Fung and MAKE architects. She previously worked at WGSN, Kantar Consulting and Mintel. Angelia developed her own methodology of Trend Semiotics, which she and her team use to decode fast-shifting trends and transform them into game-changing strategy. Trend semiotics uses cultural product – visuals, social media, art and design – to spot patterns and explore possible and plausible futures. Angelia authored Trends 2030, published in 2019, exploring long-range shifts for several key FMCG industries including beauty, food and drink. Through this, she navigate the uncertain waters that followed during COVID-19.