Outside of his professional interests, Eamonn has a keen interest in ethnopharmacology and botany. Eamonn started his academic journey with a BSc (Hons) in Pharmacology from University College Dublin, followed by an MSc in Neuroscience at the Royal College of Surgeons in Ireland, specialising in neuropharmacology. He later pursued advanced studies in technology, business and marketing, earning an MSc in Digital Marketing from UCD Smurfit and completing a PhD in Digital Marketing at Trinity College Dublin. Eamonn currently lectures as a Teaching Fellow at Trinity Business School. Eamonn’s academic career reflects a unique progression from the life sciences into business and digital strategy, equipping him with an interdisciplinary perspective on learning, teaching, and professional practice.
The elderberry plant, Sambucus nigra L., possesses a rich history, deeply embedded in traditional medicine and folklore across continents for centuries 1, 2. Various parts of the plant, including the bark, leaves, flowers, and berries, were utilized by ancient and native cultures for a wide array of medicinal and practical applications. This long history as… Read more »
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