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Consumer Attitudes Toward Calorie Reduction

Author(s): Aisling Aherne, PhD, RNutr & Nanette Solan, PhD

There’s a global focus on reducing calories in foods to improve consumer health, but one question many have is ‘which products do we focus on?’ Kerry’s recent study, ConsumerFirst, revealed useful insights into calorie reduction strategies for the food and beverage industry. Specifically, the results give guidance about which product categories and sub-categories where calorie… Read more »