Key takeaways from Pangborn 2019: Eating experience and environment has a large impact on food preference. Researchers and those seeking to maximize food preference need to consider consumer experience, using immersive techniques (e.g. augmented reality) to collect more realistic data. Sensory cues can be used to design products that can help make the healthy choice… Read more »
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Keri McCrickerd, PhD
Principal Investigator - A*STAR Singapore Institute for Clinical Sciences (SICS)
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