What Does Energy Really Mean?

Author(s): Heather Nelson Cortes, PhD

Energy can mean physical energy from calories, stimulation from caffeine, or mental focus from ingredients like adaptogens. Finding the best solution means knowing which benefit different consumers are looking for during each time of day.


Consumers are Split on Coffee’s Role in Healthy Diet

A scientific review published in the journal Appetite, which focused on consumer coffee consumption, attitudes, and purchasing behavior, found consumers are split on whether coffee is healthy or unhealthy. In reviewing over 54 studies, the researchers found that belief in health benefits of coffee drove consumption for consumers in some studies, while other studies showed… Read more »