Webinar – Proactive Health: Combining Healthy Halos and Science

Published on: Apr 29 2019


There can often be a disconnect between what consumers perceive as healthy in a food or beverage, what science shows is healthy, and what claims can be made.

How can you deliver on-trend foods with a strong health halo, while ensuring consumers get the health benefit they expect from a product?

In this webinar, we will explore answers to questions such as:

  • Which health or functional benefits (e.g. digestive health, sleep, mood) do consumers want most, from their food and beverages?
  • What are the high opportunity categories? What foods or dayparts should be the focus for different benefits?
  • Which ingredients have strong health halos among consumers for each health benefit?
  • Does scientific evidence support these healthy halo perceptions?
  • What are some innovation strategies to develop products that meet both consumer expectations as well as real health benefits through science?


Dr. Michael Kemp is a PhD in Nutritional Sciences and a Registered Dietitian with over 15 years of experience in the food and beverage industry. His areas of expertise include anti-carcinogenic properties of dietary fats, sports nutrition, and dietary supplements.

Dr. Lisa Ryan is a PhD in Nutritional Biochemistry from University College Cork in Ireland. Dr Ryan helped to establish the BASE (Be Active Sleep & Eat) Research Facility at the Monash University in Melbourne Australia. She is widely published in the area of functional foods. Dr Ryan also has a keen interest in Sport and Exercise Nutrition outside of her formal academic role. Current Role: Head of the Natural Sciences Department in the School of Science and Computing at GMIT.



Get KHNI articles delivered to your inbox



Newsletter Banner

Our monthly newsletter

Get monthly updates about our newest expert-created content, upcoming webinars, and more.